Press
Hifi has been covered in many of Hawaii's major media outlets. Click on the links below to see what the buzz is about! Press coverage of Hifi’s past events is listed on the Events page.
The Honolulu Advertiser - October 2009
Fashion writer Paula Rath covered Hifi's "The Coop" in an article in Island Life on pop-up boutiques as the latest retail trend. Hifi co-founders and participating designers dish on the ups and downs of transient retail and the secrets to making it work. Read it here.
Hawaii RED Magazine - September 2009
Hawaii RED Magazine produced a video and e-zine article on Hifi through the lens of our "Green Style on the Big Isle" event. The video features a panel of Hawaii professionals discussing the state and future of our local fashion industry. Watch it here!
Hawaii With Focus - Summer 2009
This Big Island based e-magazine featured Hifi in their third issue. Produced by Swan Elliott-Bowden of Focus International Modeling and Talent Agency, the article features photo of Hifi's "Green Style on the Big Isle" fashion show in Kona. Click here for the full story.
Hawaii Red Magazine - September 2008
Hifi took center stage in Red Magazine's fall fashion cover story. Interviews and a 10-page fashion spread feature cutting-edge local designers hand-picked from Hifi's network, including Jodi Salmonson, Katrina Bodnyk, Dan Weaver, Toby Portner, and Matt Bruening. Read it here!
Disfunkshion Magazine - August 2008
Hifi member (and our newsletter author) Gina Baurile wrote about us in the uber-slick August issue of Disfunkshion Magazine!!
hapa|hale - July 1, 2008
Hifi's membership program launch received great coverage in hapa|hale. Read it here!
Hana Hou! Magazine - June/July 2008
Click on the photo to read "Green Chic", featuring coverage of Hifi and two of our planning group members - Allison Izu Song and Katrina Bodnyk.
Pacific Edge Magazine - July/Aug/Sept 2008
Hifi's "Green Style on the Garden Isle" event was covered in a two-page spread in Pacific Edge Magazine. Read it here!
Modern Luxury Hawaii - Spring 2008
Hifi was featured in Modern Luxury Hawaii's "Best of the Isles 2008"![Modern_Luxury_Best_of_Isles_2008[1] smaller.JPG](/Content/Pictures/PictureHandler.ashx?PicId=33013&Size=L "Modern_Luxury_Best_of_Isles_2008[1] smaller.JPG")
Honolulu Star-Bulletin "The Buzz"
Erika Engle wrote up Hifi's membership launch in her business
column "The Buzz." Read it here!
Honolulu's Nightlife Diaries - April 2008
Nightlife columnist and Hifi member Christa Wittmier recapped Green Style on the Garden Isle on her photo blog Read it here!
U Magazine - Fall 2007
Hifi was featured in the Fall 2007 issue of U Magazine. Click here to read about how Hifi is helping to change the face of fashion in Hawaii.
hapa|hale
Leigh Carreira published a call to designers in her popular blog "hapa|hale". Click here to read it!
The Honolulu Advertiser
Click here to read Hifi's first press coverage in The Honolulu Advertiser.
Media Inquiries
At-will press releases and high resolution photos are available upon request. To request a Hifi press packet or be added to our media mailing list, please contact melissa@hawaiifashion.org.
